Digital Marketing

Video Marketing is The Future of Content Marketing: Here’s Why

Today, a lot of people prefer watching videos (video tutorials, ads, movies, etc.) to reading articles. I do that too. In the last 8-10 years, the digital landscape has changed and you all can agree that the percentage of people who have access to a smartphone is on the rampage.

And with the change, people surfing the web from desktop and laptops is much easier with the help of a smartphone.


What more, digital technology is cost-effective and easy to access than it’s ever been before. This doesn’t affect how, when and where people can relate with content.

With this, the perspective of content marketing has changed. Of which content only succeeds if its messages are well received and they solve the problems people want solved.

Content, they say, is king, and when it comes to marketing, you need to stay ahead of the latest trends, set yourself or brand apart from the competition and to potential customers and this is where storytelling comes in.

As technology evolves, so does content and the way they are consumed.

Luckily, it is easy to keep up with the changing perspective when you invest in leading-edge forms of content, like video marketing.

Today, Video marketing is one of the leading forms of content marketing that provide value, flexibility, and needs of customers.

Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.

If you haven’t started using video marketing for your Business or Brand, Here are 5 smart reasons why you need to start TODAY.

1. Video content strengthen brand recall.

Videos are more memorable than Content. According to HubSpot, 80% of customers remember a video they’ve watched in the last month. People love to watch videos, whether they’re about their favorite place and time to travel, a fun recipe idea, or tips for running a business.

To make your videos memorable, make it catchy and human. Ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles.

2. Videos help you strengthen your brand message.

When you watch TV commercials with a catchy theme song, what happens? You get lost singing and your mind keeps reminding you about that brand. That means you got the message of that brand. 

When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Video marketing is the ideal tool to grow your brand’s identity as well as improve your brand marketing.

3. Videos can boost your site’s SEO.

So far, we’ve learnt that video marketing drives engagement, thereby increasing the click-through rate to your website. Videos make people spend more than on your website than a regular blog post would.

This makes a good impression on Google causing your website to rank higher. Video content can help your brand reach an audience that might otherwise be difficult to access through distribution channels like search engines and blogs

4. Videos work with all devices effectively.

One of the trends pushing digital marketing strategies of several brands is “Responsive Design”. Users want to be able to easily access content from any device making video marketing a safe and user-friendly bet as it is accessible from computers, tablets, and mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

5. Easy Access of Video Content.

Customers are more likely to share video content. Companies are utilizing Tiktok as a platform to market their products. A trending dance step with the right song can get your video to go viral. So tell me, what haven’t you started yet?

The Benefit of Video Marketing includes;

  • Videos showcase your products and services.
  • Videos drive traffic and increase sales.
  • Videos engage your visitors.
  • Videos help you get discovered on search engines.

You’re bothered about starting Video Marketing to help showcase your brand or business, It’s never too late.

Are you ready to get your Video Marketing Campaign started?

Book a session with us TODAY!!!

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